Had DeBord taken a minute to check Wikipedia’s “Crossover SUV” article, he might have saved his readers and ours from having to gaze once again upon the Aztek’s grim countenance. The Lexus RX is, without question the pioneering model of the modern CUV segment (although proto-crossover precedent has existed for decades), having debuted in 1998. And the Aztek was first in this mold.Įr, no. GM can sometimes be, for all its detractors, troublingly ahead of the curve. With the Aztek, GM created something that had SUV size, minus the SUV stigma. There were some crossover-ish vehicles before the Aztek, such as the Subaru Forester, but these were seen as neo-wagons, or small/compact SUVs. Crossovers, by contrast, are built on platforms used for cars, so they have better road manners, and they’re more fuel-efficient. SUVs are usually built on the same platform used for trucks-and they often feel that way when you drive them. A crossover is basically a 21 st-century station wagon. But in this instance it was the first to recognize the need for a new kind of vehicle to fill the crossover segment, which would grow rapidly in subsequent years. The Aztek, introduced in 2001, was an attempt to do something entirely different… It’s easy to berate GM for always failing to see where the market is going.
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The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.ĭeBord’s fundamental error is his misguided belief that the Aztek was a pioneer in the burgeoning crossover segment: GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis: So credit ‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. X 3.75 in.When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. I Play for TEAM PRIDE - GAY PRIDE BUMPER STICKERīumper Stickers, 3.75 in. Posters are 8-1/2 X 11 inches, laminated with a poster border and Top Pun manifesto T-shirts are available as Soft L'ink 100% cotton OR Vapor Apparel, moisture-wicking performance fabric. T-shirts are all white, premium T-shirts with 8 inch diameter design. I Play for TEAM PRIDE - GAY PRIDE T-SHIRT Magnets are available in two sizes: 2-3/8 inch and 3 inch diameter If You Like This Design: I Play for TEAM PRIDE - GAY PRIDE STICKERS Check Out This Cool Design on Other Top Pun Merchandise:īuttons-pins are available in two sizes: 2-3/8 inch and 3 inch diameter You will love to pass these fun and funny stickers out to your family, friends, and enemies. Buy bulk stickers and save - for a message that will stick with you! Check out Top Pun's cool Sticker Web Specials on select designs. These stickers are an affordable and effective way to get your promotional message out and conduct guerrilla marketing. If you want a waterproof sticker, check out bumper stickers. NOTE: these stickers are not weatherproof they are printed on address label stock with an inkjet printer. The prices above are PER SHEET of 12 stickers. Top Pun's circular stickers are 2-1/2" diameter and come in sheets of twelve stickers. Stickers (Sticker Sheets) - a virtual bumper crop of stickers! MORE INFO on Stickers: I Play for TEAM PRIDE - GAY PRIDE STICKERS
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